At the FoodBuzz Festival last weekend in San Francisco, I attended a wonderful video bloggers seminar hosted by Chez Pim, Chef John at Food Wishes and Sabrina from RhodeyGirl Tests. This was the one seminar that I wanted to attend because I plan to feature more video into Weekend Food Projects. Among the many things that I learned from the panelists:

  • Keep the videos short (Between two and three minutes long).
  • You do not have to appear on camera to be effective.
  • You don’t need expensive equipment to get started.
  • In order to get noticed, you must consistently produce content.

While I agree with most of the points presented by the panelists, I do think that “production value” (along with passion and talent) has a lot to do with the success of any artistic endeavor. Can you get by with a webcam and a $50 mic? Yes. Will it look and sound better with a HD camcorder and a $400 wireless mic? Yes! In order to get the attention of foodies who watch the Cooking Channel or read Saveur, a food blog should produce a similar level of excellence.

After taking in all the feedback from my friends and the tips I gathered from the seminar, I produced this video yesterday.

Making Risotto

In time I hope to learn enough about cinematography to produce beautiful food scenes like we all see in movies or like this video produced by Kylie Kwong. I believe this video is in Arabic, but the lighting/music is the key.

I hope you enjoyed the risotto video and I look forward to your comments.


5 Comments

  1. Joan Nova says:

    The soundtrack makes for one very sexy risotto! Nice job.

    Happy to have met you at Festival.

  2. Kymberlee says:

    You just keep getting better and better.

    I agree about the sexy risotto but I’m not surprised, all things considered.

    Cheers!

    ~K

  3. Rebecca says:

    The video is amazing, sexy, and extremely well done. I continue to be so proud of all you do. :)

  4. [...] risotto demo, compliments of Edward from Weekend Food Projects. For more information, you can see the original post here. Thanks Edward! [...]

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